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Building a Powerhouse Portfolio: Asset Allocation Made Easy

by Boroson, Warren

  • ISBN: 9781576600948
  • ISBN10: 1576600947

Building a Powerhouse Portfolio: Asset Allocation Made Easy

by Boroson, Warren

  • List Price: $17.95
  • Binding: Paperback
  • Publisher: Bloomberg Press
  • Publish date: 02/19/2002
  • ISBN: 9781576600948
  • ISBN10: 1576600947
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Description: More than ever, novice and seasoned investors alike are seeking trusted guidance in the current volatile and uncertain investment climate. And reliable guidance is just what this new, highly accessible series provides from a trusted name, TD Waterhouse.

TD Waterhouse is well known for its friendly, low-cost approach and its trademark "How Easy Is This" service philosophy. They are the second-largest discount broker in the world, with nearly three million customers and branch offices in all fifty states. They offer a full range of investment options and have a heritage of strong commitment to educating investors. Millions of people use TD Waterhouse and millions more know their name and reputation -- valuable reach indeed as we bring these first three books to the marketplace.

Everyone talks about asset allocation, but most investors really don't have a clue. This much-needed guide demystifies key concepts, strategies, and products associated with asset allocation. In an easy-to-follow format, the book explains the pros and cons of a broad range of investment approaches. It helps the investor put together a core portfolio, providing tips on what to look for in selecting stocks and other investment categories. Readers get guidance on everything from mutual funds to index funds to all-in-one life strategy funds for those who don't wish to follow the market's every move.

"It's all in the mix", says Boroson, who walks the reader through a sound process for determining asset allocation -- from analyzing your time horizon to getting outside advice to selecting an investing model from the vast range of options. It's a clear road map to a top-notch portfolio!

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