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Business Communication: Strategies and Skills

by Penrose, John M. A Lahiff, James M.

  • ISBN: 9780135311127
  • ISBN10: 0135311128

Business Communication: Strategies and Skills

by Penrose, John M. A Lahiff, James M.

  • List Price: $70.00
  • Binding: Hardcover
  • Edition: 0005
  • Publisher: Prentice Hall
  • Publish date: 08/01/1996
  • ISBN: 9780135311127
  • ISBN10: 0135311128
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Description: I. INTRODUCTION. 1. An Overview of Communication in Business. 2. The Nature of Communication. 3. Cultural Diversity. 4. The Electronic Office. II. STRATEGIES FOR WRITTEN COMMUNICATION. 5. A Systematic Approach to Effective Written Communication. 6. Good-News and Neutral Letters. 7. Bad-News Letters, 8. Persuasive Letters. 9. Memoranda. 10. Short Reports and Proposals. 11. The Long Report: Planning. 12. The Long Report: Writing. 13. Instructions: Documentation, and Policy and Procedure Statements. III. STRATEGIES FOR ORAL COMMUNICATION. 14. Listening as a Communication Tool. 15. Nonverbal Communication. 16. Public Presentations. 17. Visual Support. 18. Meetings: Small Group Communication. 19. Communication and Conflict. 20. Interviewing as a Management Tool. IV. CAREER STRATEGIES. 21. Writing a Resumee. 22. Interviewing for a Job. Appendix A: Recognizable Patterns of Language. Appendix B: Letter Parts and Appearance. Glossary. Index.
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