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Business Communication Today

by Bovee, Courtland L.

  • ISBN: 9780137830022
  • ISBN10: 0137830025

Business Communication Today

by Bovee, Courtland L.

  • List Price: $69.33
  • Binding: Hardcover
  • Edition: 0005
  • Publisher: Prentice Hall
  • Publish date: 03/01/2007
  • ISBN: 9780137830022
  • ISBN10: 0137830025
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Description: I. FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Communicating Successfully in an Organization. 2. Understanding Business Communication. 3. Communicating Interculturally. 4. Communicating Through Technology. II. THE WRITING PROCESS. 5. Planning Business Messages. 6. Composing Business Messages. 7. Revising Business Messages. III. LETTERS, MEMOS, AND OTHER BRIEF MESSAGES. 8. Writing Direct Requests. 9. Writing Routine, Good-News, and Goodwill Messages. 10. Writing Bad-News Messages. 11. Writing Persuasive Messages. IV. EMPLOYMENT MESSAGES. 12. Writing Resumes and Application Letters. 13. Interviewing for Employment and Following Up. V. REPORTS AND PROPOSALS. 14. Using Reports and Proposals as Business Tools. 15. Planning and Researching Reports and Proposals. 16. Developing Visual Aids. 17. Writing Reports and Proposals. 18. Completing Formal Reports and Proposals. VI. ORAL COMMUNICATION. 19. Listening, Interviewing, and Conducting Meetings. 20. Giving Speeches and Oral Presentations. VII. SPECIAL TOPICS IN BUSINESS COMMUNICATION. Component Chapter A: Format and Layout of Business Documents. Component Chapter B: Documentation of Report Sources. APPENDIX I: Fundamentals of Grammar and Usage. APPENDIX II: Correction Symbols.
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