Business Essentials
- List Price: $73.33
- Binding: Paperback
- Edition: 3
- Publisher: Prentice Hall
- Publish date: 08/04/1999
Description:
A concise, streamlined edition of Ebert's larger Business volume, this extremely successful book provides the essence of business in a brief and affordable format.
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Its compact presentation spans the range of functional areas -- management, marketing, operations, accounting, information systems, finance, and law -- clearly demonstrating the interrelationships between them. Coverage features the most intriguing and up-to-date examples, case studies, Internet exercises, SCANS-oriented critical-thinking exercises, new videos, part-opening World Wide Web vignettes, and Crafting Your Business Plan exercises. Each chapter contains tables, photographs, and figures carefully chosen to illustrate, in a visually appealing way, the points and messages of the chapter.
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