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  • ISBN: 9780137517107
  • ISBN10: 0137517106

Business Essentials

by Ebert, Ron

  • List Price: $45.33
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: Prentice Hall
  • Publish date: 02/01/2000
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Description
I. INTRODUCING THE WORLD OF BUSINESS. 1. Understanding the U.S. Business System. 2. Conducting Business in the United States. II. UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT. 3. Understanding the Legal Context of Business. 4. Conducting Business Ethically and Responsibly. 5. Understanding the Global Context of Business. III. THE BUSINESS OF MANAGING. 6. Managing the Business Enterprise. 7. Organizing the Business Enterprise. 8. Understanding Entrepreneurship and the Small Business. IV. UNDERSTANDING PEOPLE IN ORGANIZATIONS. 9. Motivating, Satisfying, and Leading Employees. 10. Managing Human Resources and Labor Relations. V. MANAGING OPERATIONS AND INFORMATION. 11. Managing Production and Improving Quality. 12. Understanding Accounting and Information Systems. VI. UNDERSTANDING PRINCIPLES OF MARKETING. 13. Understanding Marketing Processes and Consumer Behavior. 14. Developing, Pricing, and Promoting Products. 15. Distributing Products. VII. UNDERSTANDING FINANCIAL ISSUES. 16. Understanding Money and Banking. 17. Understanding Securities and Investments. Appendix I. Financial and Risk Management. Appendix II. Business Careers and the Job Search.
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