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  • ISBN: 9780135226575
  • ISBN10: 0135226570

Business Market Management: Understanding, Creating and Delivering Value

by Anderson, James C.
Narus, James A.

  • List Price: $124.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 11/05/1998
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Description: "Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.
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