Business Marketing an Interaction and Network Perspective
- List Price: $299.99
- Binding: Hardcover
- Publisher: Kluwer Academic Print on Demand
- Publish date: 12/01/1995
Description:
This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer--seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact.
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