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Business Marketing an Interaction and Network Perspective

by David T. Wilson

  • ISBN: 9780792395041
  • ISBN10: 0792395042

Business Marketing an Interaction and Network Perspective

by David T. Wilson

  • List Price: $299.00
  • Binding: Hardcover
  • Publisher: Kluwer Academic Print on Demand
  • Publish date: 12/01/1995
  • ISBN: 9780792395041
  • ISBN10: 0792395042
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Description: This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer--seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact.
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
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Price:
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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