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Business Marketing Connecting Strategy, Relationships, and Learning

by John F. Tanner

ISBN: 9780072410631
ISBN10: 0072410639

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Business Marketing Connecting Strategy, Relationships, and Learning

by John F. Tanner

List Price: $138.44
Binding: Hardcover
Edition: 2
Publisher: McGraw-Hill College
Publish date: 07/01/2001
ISBN: 9780072410631
ISBN10: 0072410639

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Description: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Business Marketing Connecting Strategy, Relationships, and Learning

by John F. Tanner

Business Marketing Connecting Strategy, Relationships, and Learning

by John F. Tanner

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