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Business Marketing Connecting Strategy, Relationships, and Learning

by John F. Tanner

  • ISBN: 9780072410631
  • ISBN10: 0072410639

Business Marketing Connecting Strategy, Relationships, and Learning

by John F. Tanner

  • List Price: $138.44
  • Binding: Hardcover
  • Edition: 2
  • Publisher: McGraw-Hill College
  • Publish date: 07/01/2001
  • ISBN: 9780072410631
  • ISBN10: 0072410639
used Add to Cart $51.26
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new Add to Cart $114.17
You save: 18%
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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