Business Marketing Connecting Strategy, Relationships, and Learning
- List Price: $138.44
- Binding: Hardcover
- Edition: 2
- Publisher: McGraw-Hill College
- Publish date: 07/01/2001
Description:
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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