Description: Prentice Hall PTR is pleased to introduce an extraordinary new series of insider's guides designed to help business people and investors succeed in the booming markets of Southeast Asia. These six books are based on detailed personal interviews, documents that have been translated for the first time, and the extensive collective research of more than 40 executives taking their MBAs at the prestigious Nanyang Business School. This is up-to-date, reliable, local information that has never been brought together before -- in English or any language. For business people and investors, these books are absolutely invaluable. Even for students, researchers and travelers, they offer unprecedented insight into the fastest-growing region on Earth.
-- Describes the pivotal importance of Shanghai and the Yangtze River Delta in the Southeast Asian economy.
-- Covers Shanghai's special economic zones, the development of Pudong, and the Singapore-Suzhou Industrial Park.
-- Covers local financial structures, the real estate market, town and village enterprises, and the Yangtze Tourism Delta.
-- Includes detailed analyses of successful local firms and international joint ventures.

Not only is the Yangtze River Delta emerging as China's most powerful economic region, it has been blessed by Beijing's central government to lead China to world economic supremacy. This book reveals the awesome economic potential of the entire region, including Nanjing, Suzhou, Shanghai, and the entire delta. It covers the region's location-al advantages, special economic zones, and dynamic real estate, tourism and banking sectors. It also presents the economic relevance of town and village enterprises, andspecific case studies of large state-owned and joint-venture enterprises.

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