Business -W/cd
- List Price: $93.33
- Edition: 5TH
- Publisher: 15,PH
- Publish date: 04/01/2002
Description:
One of the most comprehensive yet readable surveys of all major facets of business operations and management, this best-selling book moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw readers dynamically into the real world of contemporary business. Covers the business of managing; people in organizations; principles of marketing; managing operations and information; and financial issues. Features extended cases that provide in-depth looks at recent situations faced by real business firms and how the problems were faced; Connecting to the Web sections, with lists of web sites for many of the companies and organizations mentioned; and Building Your Business Skills challenges that give readers an opportunity to apply both knowledge and their critical thinking skills to extended problems drawn from a wide range of realistic business experiences. For anyone wanting a solid introduction to all facets of business operations and management.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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