Buy This Book Studies in Advertising and Consumption
- Binding: Paperback
- Publisher: Routledge
- Publish date: 12/01/1996
Description:
Buy This Book brings together an outstanding international collection of writings on advertising and consumption. The contributors look at such issues as British and American consumption in the post World War II world; the consumer as the imaginary subject of advertisers; the challenge of the Benetton advertising campaigns; the use of music, image and nostalgia in advertising; the marketing of Latino/a culture; "powerdressing"; and safe sex and pleasure in the advertising of condoms.
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