CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
- Binding: Hardcover
- Publisher: Osborne/McGraw-Hill
- Publish date: 01/01/2002
Description:
-- CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time is a serious no-fluff guide for business leaders who need to make informed IT decisions about how their companies will handle customer relations in the 21st century.
-- Expansive coverage including the evolution of CRM from old-school sales management techniques to current practices, current CRM companies and clear explanations of what each has to offer, and instructional techniques for opening new businesses and managing customer relations on the Web.
-- Experienced author. Paul Greenberg is not only an experienced author, but has many years of experience in CRM. He brings a uniquely readable, lively style to a highly complicated and technical subject.
Expand description
-- Expansive coverage including the evolution of CRM from old-school sales management techniques to current practices, current CRM companies and clear explanations of what each has to offer, and instructional techniques for opening new businesses and managing customer relations on the Web.
-- Experienced author. Paul Greenberg is not only an experienced author, but has many years of experience in CRM. He brings a uniquely readable, lively style to a highly complicated and technical subject.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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