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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time

by Greenberg, Paul

  • ISBN: 9780072127829
  • ISBN10: 0072127821

CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time

by Greenberg, Paul

  • List Price: $29.99
  • Binding: Hardcover
  • Publisher: Osborne/McGraw-Hill
  • Publish date: 01/01/2002
  • ISBN: 9780072127829
  • ISBN10: 0072127821
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Description: -- CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time is a serious no-fluff guide for business leaders who need to make informed IT decisions about how their companies will handle customer relations in the 21st century.
-- Expansive coverage including the evolution of CRM from old-school sales management techniques to current practices, current CRM companies and clear explanations of what each has to offer, and instructional techniques for opening new businesses and managing customer relations on the Web.
-- Experienced author. Paul Greenberg is not only an experienced author, but has many years of experience in CRM. He brings a uniquely readable, lively style to a highly complicated and technical subject.
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