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CUSTOMER BEHAVIOR:CONS BEHAVIOR & BEYOND

by SHETH

  • ISBN: 9780030980169
  • ISBN10: 003098016X

CUSTOMER BEHAVIOR:CONS BEHAVIOR & BEYOND

by SHETH

  • List Price: $254.95
  • Binding: Hardcover
  • Edition: 01
  • Publisher: Cengage
  • Publish date: 08/01/1998
  • ISBN: 9780030980169
  • ISBN10: 003098016X
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Description: Customer Behavior seeks to make a connection between customer behavior principles and the elements of marketing strategy. This anxiously awaited text goes beyond the conventional subject matter of consumer behavior textbooks by focusing not only on the behavior of "buyers" (whether they be in household or business markets), but also on the behavior of users and payers.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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