CUSTOMER BEHAVIOR:CONS BEHAVIOR & BEYOND
- List Price: $254.95
- Binding: Hardcover
- Edition: 01
- Publisher: Cengage
- Publish date: 08/01/1998
Description:
Customer Behavior seeks to make a connection between customer behavior principles and the elements of marketing strategy. This anxiously awaited text goes beyond the conventional subject matter of consumer behavior textbooks by focusing not only on the behavior of "buyers" (whether they be in household or business markets), but also on the behavior of users and payers.
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