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Car Launch the Human Side of Managing Change

by Art Kleiner

  • ISBN: 9780195129465
  • ISBN10: 0195129466

Car Launch the Human Side of Managing Change

by Art Kleiner

  • List Price: $28.95
  • Binding: Hardcover
  • Publisher: Oxford Univ Pr
  • Publish date: 06/01/1999
  • ISBN: 9780195129465
  • ISBN10: 0195129466
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Description: Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperatives and powerful imagery.
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