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Cases in Consumer Behavior

 

Cases In Consumer Behavior cover
  • ISBN: 9780618441556
  • ISBN10: 0618441557

Cases in Consumer Behavior

 

  • List Price: $48.95
  • Binding: Paperback
  • Publisher: Cengage
  • Publish date: 11/20/2003
  • ISBN: 9780618441556
  • ISBN10: 0618441557
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Description: This casebook can supplement any Consumer Behavior course. Thirteen cases have been drawn various Houghton Mifflin Business titles. In addition, the casebook features four new cases that focus on practices and theories associated directly with Consumer Behavior.The text can be automatically packaged with any Houghton Mifflin text upon request or sold as a standalone product for use with any other CB title.Teaching Notes appear on the textbook web sites for Hoyer/MacInnis, "Consumer Behavior, 3/e, and Assael, "Consumer Behavior: A Strategic Approach.
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Seller: Book Alley
Location: Pasadena, CA
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Bumped corners, and some slight wear to cover otherwise looks brand new. Pasadena's premier independent new and used bookstore. SAB.
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Bumped corners, and some slight wear to cover otherwise looks brand new. Pasadena's premier independent new and used bookstore. SAB.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
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Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
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