Cases in Hospitality Marketing and Management, 2nd Edition
- Binding: Paperback
- Edition: 0002
- Publisher: John Wiley & Sons
- Publish date: 06/01/1997
Description:
This collection of cases exposes readers to real world situations in hospitality marketing and management.
Expand description
Cases explore food and beverage costs, financial statements, human resources, franchise agreements, architecture and design concepts, and a multitude of other factors that are basic considerations in strategic decisions.
-- A global focus with 10 international cases.
-- Expanded to include an airline case, cruise industry case, sports resort case, and other hospitality businesses.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
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Ergodebooks
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Good |
$19.88
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GridFreed
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New |
$111.17
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