Error title
Some error text about your books and stuff.
Close

Cases in Strategic Marketing Management

by MCDONALD

  • ISBN: 9780023794247
  • ISBN10: 0023794240

Cases in Strategic Marketing Management

by MCDONALD

  • List Price: $72.00
  • Edition: 98
  • Publisher: 40,PH
  • Publish date: 01/01/2002
  • ISBN: 9780023794247
  • ISBN10: 0023794240
used Add to Cart $2.30
You save: 97%
Marketplace Item
new Add to Cart $132.74
Marketplace Item
Description: The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This "paperback" book offers a collection of marketing problem cases of actual firms, describes a methodology for analyzing cases, and provides accompanying sophisticated but user-friendly software (based on the methodology) that readers can use to work through the cases. Appropriate for those interested in Marketing Management and Marketing Strategy
Expand description
Seller Condition Comments Price  
Seller: Owls Books
2,705 orders (93% success)
Location: Toledo, OH
Condition: Acceptable
Noticeably used book. Text is legible but may be soiled and have binding
[...]
Price:
$2.30
Comments:
Noticeably used book. Text is legible but may be soiled and have binding
[...]
Seller: WonderBook
112 orders (92% success)
Location: Frederick, MD Ask seller a question
Condition: Good
Good condition.
Price:
$5.78
Comments:
Good condition.
Seller: Wonder Book - Member ABAA/ILAB
318 orders (94% success)
Location: Frederick, MD
Condition: Good
Good condition.
Price:
$8.97
Comments:
Good condition.
Seller: Ergodebooks
15,174 orders (98% success)
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$9.86
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Ergodebooks
15,174 orders (98% success)
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$132.74
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).