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  • ISBN: 9780023794247
  • ISBN10: 0023794240

Cases in Strategic Marketing Management

by MCDONALD

  • List Price: $72.00
  • Edition: 98
  • Publisher: 40,PH
  • Publish date: 01/01/2002
used Add to Cart $2.22
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Description: The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This "paperback" book offers a collection of marketing problem cases of actual firms, describes a methodology for analyzing cases, and provides accompanying sophisticated but user-friendly software (based on the methodology) that readers can use to work through the cases. Appropriate for those interested in Marketing Management and Marketing Strategy
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Seller Condition Comments Price  
Better World Books West
Location: Mishawaka, IN
Good
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
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$2.22
Ergodebooks
Location: Richmond, TX Ask seller a question
Good
Buy with confidence. Excellent Customer Service & Return policy.
$8.24
Ergodebooks
Location: Richmond, TX Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$8.49
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