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Co-Opetition 1. a Revolutionary Mindset That Redefines Competition and Cooperation; 2. the Game Theory Strategy That's Changing the Game of Business

by Adam M. Brandenburger

  • ISBN: 9780385479509
  • ISBN10: 0385479506

Co-Opetition 1. a Revolutionary Mindset That Redefines Competition and Cooperation; 2. the Game Theory Strategy That's Changing the Game of Business

by Adam M. Brandenburger

  • List Price: $19.99
  • Binding: Paperback
  • Edition: 1
  • Publisher: Bantam Dell Pub Group
  • Publish date: 01/01/1998
  • ISBN: 9780385479509
  • ISBN10: 0385479506
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Description: "Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.
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