Description: We live at the dawn of an economic transition as profound as the beginning of the Industrial Age. Every product is available everywhere. Every customer has absolute control, and competition for the customer's dollar comes from rivals unseen and unknown, from across the street and across the globe. Building a business has never been more rewarding -- but there's never been so much doubt about what it takes to be successful.

To succeed in the networked economy, executives and entrepreneurs must harness the power of communication and information technologies and create collaborative communities of businesses and consumers that have vast profit potential. Collaborative Communities "TM" are the new business pattern for the 21st century, say leading entrepreneurial experts Jeffrey Shuman and Janice Twombly.

Collaborative Communities shows how companies can:
-- Develop this profitable new business pattern of seamless alliances.
-- Profitably satisfy customers' personal needs and wants.
-- Generate revenue from each business within the community.
-- Establish an iterative business-building process that lets you quickly try, quickly learn, and quickly adapt.

As cofounders of The Rhythm of Business, a think tank for the networked economy, Jeffrey Shuman and Janice Twombly have been featured in the Wall Street Journal, CIO Magazine, and Business Start-Ups, and provide expert advice and commentary on business start-ups for a number of Web sites including altavista.com, campuscareercenter.com, and cio.com.

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