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Commitment

by Ghemawat, Pankaj A

  • ISBN: 9780029115756
  • ISBN10: 0029115752

Commitment

by Ghemawat, Pankaj A

  • List Price: $35.00
  • Binding: Hardcover
  • Publisher: Free Press
  • Publish date: 08/01/1991
  • ISBN: 9780029115756
  • ISBN10: 0029115752
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Description: In this brilliant reassessment of how companies gain and sustain competitive advantage, Pankaj Ghemawat consolidates contemporary research in economics and other disciplines into a comprehensive yet practical framework for comparing commitments to strategically distinct options. This framework will help managers address specific strategic choices such as entry, exit, vertical/horizontal integration, capacity expansion, and innovation, as well as choices of generic strategy.
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