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Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty

by Bressler, Stacey E.

  • ISBN: 9780071361156
  • ISBN10: 0071361154

Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty

by Bressler, Stacey E.

  • List Price: $24.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 06/26/2000
  • ISBN: 9780071361156
  • ISBN10: 0071361154
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Description: In times of massive change, it has always been human nature for us to bond with others sharing common goals and problems -- and thus create communities. Bottom line: communities are infinitely more powerful than individuals. This is proving to be especially true in the realm of online business: "communities of commerce" are the primary drivers of business today, and this groundbreaking book provides the first complete overview of the phenomenon. Authors Stacey Bressler and Charles Grantham brilliantly demonstrate exactly why the best communities -- including Salon, Yahoo Finance, and iVillage -- are working so well; and exactly how managers and executives can get in on the dominant wave of the future. Based on the authors' highly influential study of the subject, Communities of Commerce features:
-- In-depth case studies of what works and what doesn't
-- The history of commerce communities -- how they were born, and what Influenced their success
-- Specific advice and counsel on how business leaders can design, develop, and execute a building strategy
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