Community Building on the Web: Secret Strategies for Successful Online Communities
- List Price: $29.99
- Binding: Paperback
- Publisher: Peachpit Press
- Publish date: 01/01/2007
-- Author is a recognized expert in the field of Web community design
-- Endorsed by Web luminaries such as John Hagel, author of Net Worth and Net Gain, Howard Rheingold, author of The Virtual Community, and Steve Larsen, Senior Vice President, Net Perceptions.
What makes a Web site a Web community? How have sites like Yahoo, iVillage, eBay, and AncientSites managed to attract and maintain a loyal following? How can Web developers create growing, thriving sites that serve an important function in people's lives? Community Building on the Web introduces and examines nine essential design strategies for putting together vibrant, welcoming online communities. Amy Jo Kim, a leading expert in Web community design, has helped AOL, Yahoo, Oracle, MTV, and others start online worlds that have become flourishing gathering places that people come back to again and again. The book is full of informative examples, case studies, and tactics for every facet of Web communities, from welcoming visitors to training community leaders.
