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Competitive Communication: a Rhetoric for Modern Business

by Eckhouse, Barry A

  • ISBN: 9780195115901
  • ISBN10: 0195115902

Competitive Communication: a Rhetoric for Modern Business

by Eckhouse, Barry A

  • List Price: $76.95
  • Binding: Paperback
  • Publisher: Oxford University Press
  • Publish date: 12/01/1998
  • ISBN: 9780195115901
  • ISBN10: 0195115902
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Description: Competitive Communication emphasizes construction of arguments based on classical rhetoric, including ethical considerations. The book reveals competitive dimensions of communication implicit to those familiar with contemporary business trends and practices. An important feature of this book is its analysis of how argument, as a specific form of persuasion, is constructed or presented.
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