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Competitive Communication: a Rhetoric for Modern Business

by Eckhouse, Barry A

ISBN: 9780195115901
ISBN10: 0195115902

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Competitive Communication: a Rhetoric for Modern Business

by Eckhouse, Barry A

List Price: $76.95
Binding: Paperback
Publisher: Oxford University Press
Publish date: 12/01/1998
ISBN: 9780195115901
ISBN10: 0195115902

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Description: Competitive Communication emphasizes construction of arguments based on classical rhetoric, including ethical considerations. The book reveals competitive dimensions of communication implicit to those familiar with contemporary business trends and practices. An important feature of this book is its analysis of how argument, as a specific form of persuasion, is constructed or presented.

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Competitive Communication: a Rhetoric for Modern Business

by Eckhouse, Barry A

Competitive Communication: a Rhetoric for Modern Business

by Eckhouse, Barry A

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