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Competitive Intelligence for the Competitive Edge

by DUTKA

  • ISBN: 9780658000591
  • ISBN10: 0658000594

Competitive Intelligence for the Competitive Edge

by DUTKA

  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 01/01/2000
  • ISBN: 9780658000591
  • ISBN10: 0658000594
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Description: Exploring one of the hottest topics in marketing today, this book provides targeted strategies for using competitive intelligence to gain the corporate upper hand. Included are tools, tips, and case studies that cover interpreting clues and data; developing a competitive strategy; collecting, analyzing, and acting on information; and conducting counterintelligence.
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