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Concepts of Strategic Management

by David, Fred R.

  • ISBN: 9780130807847
  • ISBN10: 0130807842

Concepts of Strategic Management

by David, Fred R.

  • List Price: $74.00
  • Binding: Paperback
  • Edition: 0007
  • Publisher: Prentice Hall
  • Publish date: 01/01/2004
  • ISBN: 9780130807847
  • ISBN10: 0130807842
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Description: Taking readers through the essentials of strategic planning, this lively guide reflects the effect our rapidly changing world has on strategic management theory and practice. Coming from a practitioner-oriented perspective, it includes numerous Experiential Exercises, and now incorporates the most up-to-date compilation of real-world company cases ever assembled in a business policy book. It integrates three very contemporary themes throughout each chapter globalization, the natural environment, and technology - and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. 7th Edition features include the latest strategic management research and practices, plus hundreds of new examples throughout.
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Upper Saddle River, 1998; illustrated paper covers; covers creased down the
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P 351 7th Edition.
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P 351 7th Edition.
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