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  • ISBN: 9780130169723
  • ISBN10: 0130169722

Consumer Behavior: a Framework

by Mowen, John C.
Minor, Michael S.

  • List Price: $80.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 07/20/2000
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Description: Consumer Behavior: A Framework reflects this change in the following ways: 1. Extensive coverage of how the Internet has widened the choices facing consumers. 2. Extensive coverage of how Internet purchasers reveal a wealth of information to marketers. 3. Numerous links to web sites via www.consumerbehavior.net .
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Hippo Books
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