Consumer Behavior: a Framework
- List Price: $80.00
- Binding: Paperback
- Edition: 1
- Publisher: Prentice Hall
- Publish date: 07/20/2000
Description:
The Internet is transforming the world of consumer behavior. Consumer Behavior: A Framework reflects this change in the following ways: 1. Extensive coverage of how the Internet has widened the choices facing consumers. 2. Extensive coverage of how Internet purchasers reveal a wealth of information to marketers. 3. Numerous links to web sites via www.consumerbehavior.net .
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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