Consumer Behavior an Applied Approach
- List Price: $88.00
- Binding: Hardcover
- Edition: 1
- Publisher: Addison-Wesley
- Publish date: 12/30/2004
Description:
This reader-friendly book takes an interesting ride down today's information superhighway to the bulging marketplace -- filled with products and services able to satisfy an infinite number of consumer needs and wants. It looks at important developments in consumer behavior -- with cross-functional perspectives, and real-life business examples -- while encouraging users to interact with the Internet.
Expand description
Topics include consumer research, perception, learning, memory, and attitudes; motivation and emotion; personality, self-concept, and lifestyle; consumer decision making; communication; innovations; group influence, personal influence, and word-of-mouth; social class; and culture and microcultures.
Please Wait