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Consumer Behavior and Market Strategy J. Paul Peter, Jerry C. Olson

by Jerry C. Olson

  • ISBN: 9780072410648
  • ISBN10: 0072410647

Consumer Behavior and Market Strategy J. Paul Peter, Jerry C. Olson

by Jerry C. Olson

  • List Price: $142.19
  • Binding: Hardcover
  • Edition: 6
  • Publisher: McGraw-Hill College
  • Publish date: 07/01/2001
  • ISBN: 9780072410648
  • ISBN10: 0072410647
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Open Books Ltd
Location: Chicago, IL
Condition: Acceptable
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Contains some, or all, of the following: highlights, notes, and underlining.
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$1.67
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Contains some, or all, of the following: highlights, notes, and underlining.
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Seller: Bonita
Location: Newport Coast, CA
Condition: Good
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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$48.57
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: A2ZBooks
Location: Burgin, KY
Condition: Like New
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The book appears New, Several corners have very tiny corner scuffs., Quantity
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The book appears New, Several corners have very tiny corner scuffs., Quantity
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Seller: A2ZBooks
Location: Burgin, KY
Condition: Good
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The text has some highlighting, the cover is in nice condition. Quantity
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Price:
$88.31
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The text has some highlighting, the cover is in nice condition. Quantity
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