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  • ISBN: 9780137957255
  • ISBN10: 0137957254

Consumer Behavior

by SOLOMON

  • List Price: $110.00
  • Edition: 4TH
  • Publisher: 54,PH
  • Publish date: 03/01/2009
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Description
B>" This critical examination of marketing practices not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand. Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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