Error title
Some error text about your books and stuff.
Close

Consumer Behavior

by Peter, J. Paul

  • ISBN: 9780256261905
  • ISBN10: 0256261903

Consumer Behavior

by Peter, J. Paul

  • List Price: $116.00
  • Binding: Hardcover
  • Edition: 0005
  • Publisher: McGraw-Hill Companies
  • Publish date: 02/01/2009
  • ISBN: 9780256261905
  • ISBN10: 0256261903
used Add to Cart $15.01
You save: 87%
Marketplace Item
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $52.10
You save: 55%
Marketplace Item
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumers and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.
Expand description
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: ErgodeBooks
Location: Houston, TX
Condition: Good
Sewn binding. Paper over boards. 545 p. Irwin/McGraw-Hill Series in Marketing.
Price:
$15.01
Comments:
Sewn binding. Paper over boards. 545 p. Irwin/McGraw-Hill Series in Marketing.
Seller: Bonita
Location: Santa Clarita, CA
Condition: Good
Shipping Icon
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Price:
$35.90
Comments:
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: Just one more Chapter
Location: Miramar, FL
Condition: New
Price:
$52.10
Comments:
Seller: ErgodeBooks
Location: Houston, TX
Condition: New
Sewn binding. Paper over boards. 545 p. Irwin/McGraw-Hill Series in Marketing.
Price:
$128.07
Comments:
Sewn binding. Paper over boards. 545 p. Irwin/McGraw-Hill Series in Marketing.
Seller: Bonita
Location: Santa Clarita, CA
Condition: New
Shipping Icon
Price:
$175.17
Comments:
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).