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Consumer Behavior

by Peter, J. Paul

  • ISBN: 9780256261905
  • ISBN10: 0256261903

Consumer Behavior

by Peter, J. Paul

  • List Price: $116.00
  • Binding: Hardcover
  • Edition: 0005
  • Publisher: McGraw-Hill Companies
  • Publish date: 02/01/2009
  • ISBN: 9780256261905
  • ISBN10: 0256261903
used Add to Cart $5.88
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Description: No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumers and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.
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0256261903 Has moderate shelf and/or corner wear. Great used condition. Over
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0256261903 Has moderate shelf and/or corner wear. Great used condition. Over
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