Consumer Behavior
- List Price: $116.00
- Binding: Hardcover
- Edition: 0005
- Publisher: McGraw-Hill Companies
- Publish date: 02/01/2009
Description:
No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumers and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.
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