Consumer Behavioral Analysis Critical Perspectives on Business and Management
- List Price: $999.99
- Binding: Hardcover
- Publisher: Routledge
- Publish date: 01/01/2002
Description:
Volume I: The Behavioural Basis of Consumer Choice Part 1: Towards a Behavioural Perspective Part 2: Patterns of Consumer Choice Part 3: Cognitive Decision Making Volume II: The Behavioural Economics of Consumption Part 1: Behavioural Economics, Matching and Maximization Part 2: Token Economies and Social Marketing Part 3: Behavioural Decision Making Volume III: Marketing in Behavioural Perspective Part 1: Theory and Interpretation Part 2: Classical Conditioning Research Part 3: Operant Research Part 4: Marketing Decision Making
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