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Consumer Behaviour: Advances and Applications in Marketing

by East, Robert

  • ISBN: 9780133593167
  • ISBN10: 0133593169

Consumer Behaviour: Advances and Applications in Marketing

by East, Robert

  • List Price: $49.00
  • Binding: Paperback
  • Publisher: Prentice Hall
  • Publish date: 01/01/2003
  • ISBN: 9780133593167
  • ISBN10: 0133593169
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Description: Consumer Behavior: Advances and Applications in Marketing is written as a textbook for the more advanced student who is already aware of key issues in marketing. The book takes a questioning approach and draws strongly on published research.
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