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Consuming Angels Advertising and Victorian Women

by Lori Anne Loeb

  • ISBN: 9780195085969
  • ISBN10: 0195085965

Consuming Angels Advertising and Victorian Women

by Lori Anne Loeb

  • Binding: Hardcover
  • Publisher: Oxford Univ Pr on Demand
  • Publish date: 10/01/1994
  • ISBN: 9780195085969
  • ISBN10: 0195085965
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Description: Timid and retiring, the Victorian housewife was an "angel in the house", or so says the stereotype. But when this angel picked up a popular magazine she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers. Stylishly written and featuring a wealth of illustrations, Consuming Angels demonstrates how advertisements picked up hedonistic patterns in Victorian culture, glorified the culture's consumerism, and mythologized a middle-class life which offered prosperity for all. Since advertisements appealed to female as well as male consumers, Lori Anne Loeb argues that on some level these advertising images must have touched on the Victorian woman's perception of herself as a powerful force in the home. And she finds in the Victorian conception of heroism democratic aspirations that reveal the origins of the twentieth-century's democracy of consumption, a society held together by a shared culture of consumerism. This richly researched book will appeal to historians, students, and anyone interested in examining the prominent role advertising played in reflecting and shaping Victorian social values and ideals.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Goodwill of the Olympics
Location: TACOMA, WA
Condition: Acceptable
An acceptable and readable copy. All pages are intact, and the spine and
[...]
Price:
$52.36
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An acceptable and readable copy. All pages are intact, and the spine and
[...]
Seller: SurplusTextSeller
Location: Columbia, MO
Condition: Good
Ships in a BOX from Central Missouri! May not include working access code.
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Price:
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Seller: Bonita
Location: Newport Coast, CA
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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