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Contemporary Advertising

by Arens, William F.

  • ISBN: 9780256262537
  • ISBN10: 0256262535

Contemporary Advertising

by Arens, William F.

  • List Price: $102.81
  • Binding: Hardcover
  • Edition: 0007
  • Publisher: McGraw-Hill Companies
  • Publish date: 03/01/2006
  • ISBN: 9780256262537
  • ISBN10: 0256262535
used Add to Cart $4.50
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Description: Discover advertising as it is actually practiced -- as a business, as a marketing tool, as a creative process, and as a hybrid discipline that employs elements of various arts and sciences. Inside this book readers will find complete coverage of how to make advertising part of an integrated marketing communications program and overall strategic planning process. Award-winning international advertising is featured throughout.
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Seller: Goodwill Books
Location: Hillsboro, OR
Condition: Acceptable
Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
Price:
$4.50
Comments:
Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Price:
$12.35
Comments:
Very Good condition. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Seller: A2ZBooks
Location: Burgin, KY
Condition: Good
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Used book, good condition, some highlighting. Quantity Available: 1. ISBN:
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Used book, good condition, some highlighting. Quantity Available: 1. ISBN:
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