Description:
Discover advertising as it is actually practiced -- as a business, as a marketing tool, as a creative process, and as a hybrid discipline that employs elements of various arts and sciences. Inside this book readers will find complete coverage of how to make advertising part of an integrated marketing communications program and overall strategic planning process. Award-winning international advertising is featured throughout.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
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A2ZBooks
Good
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$16.87
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