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  • ISBN: 9780137417940
  • ISBN10: 0137417942

Contemporary Visual Merchandising

by Diamond, Jay
Diamond, Ellen

  • List Price: $47.00
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 06/23/1998
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Description: This comprehensive and practical book discusses visual merchandising through a combination of fundamentals and projects.

Presenting step-by-step illustrations showing the process of assembling a visual display, the book discusses aspects of good design through analytical drawings accompanying photographs of those displays. The second edition of Contemporary Visual Merchandising has been updated throughout to reflect today's retail environment. It includes new chapters on Store Design and Point of Purchase Displays. The book provides step-by-step illustrations depicting exactly how displays are developed, beginning with the basic elements and concluding with the finished presentation. It also provides step-by-step illustrations on producing "alternative" mannequins being used by many contemporary retailers.

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