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Cool Rules Anatomy of an Attitude

by Dick Pountain

  • ISBN: 9781861890719
  • ISBN10: 1861890710

Cool Rules Anatomy of an Attitude

by Dick Pountain

  • List Price: $19.95
  • Binding: Paperback
  • Publisher: Consortium Book Sales & Dist
  • Publish date: 10/01/2000
  • ISBN: 9781861890719
  • ISBN10: 1861890710
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Description: Cool Rules introduces the reader to a new cultural category. While the authors do not claim to have discovered Cool, they believe they are the first to take a broad view of the phenomenon. Cool Rules systematically analyzes Cool's history and psychology, and its importance within modern society and politics.

The contemporary Cool attitude -- also known as Hip -- is barely fifty years old, but its roots are older than that and its social significance has changed dramatically during its history. Robins and Pountain trace Cool's ancient origins in African, European, and Asian cultures, its prominence in the African-American jazz scene of the 1940s and its pivotal position within the radical subcultures of the 1950s and '60s. The book examines art movements, music, cinema and literature, moving from the beaux, fops, dandies, flaneurs, mashers and swells who combined attitudes of narcissism, nonchalance, wit and hedonism in the eighteenth and nineteenth centuries through to the expropriation of a whole cultural and psychological tradition by the media in the 1980s and '90s.

What began as a rebellious posture adopted by minorities has mutated to become mainstream itself. Cool is now primarily about consumption, as advertisers cynically exploit it to create a constantly updated bricolage of personal styles, postures and entertainments designed to sell products.

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