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Cracking the Japanese Market Strategies for Success in the New Global Economy

by James C. Morgan

ISBN: 9780029216910
ISBN10: 0029216915

Cracking the Japanese Market Strategies for Success in the New Global Economy

by James C. Morgan

List Price: $32.95
Binding: Hardcover
Publisher: Simon & Schuster
Publish date: 03/01/1991
ISBN: 9780029216910
ISBN10: 0029216915

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Description: Applied Materials, Inc., an American company which supplies advanced processing equipment to the semiconductor industry, successfully cracked the Japanese market and now does nearly 50 percent of its business in Japan. The CEO of that company and his son, a business development specialist, offer profound insights into the problems facing U.S. companies in developing Japanese customers.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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Cracking the Japanese Market Strategies for Success in the New Global Economy

by James C. Morgan

Cracking the Japanese Market Strategies for Success in the New Global Economy

by James C. Morgan

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