Description: Creating Internet Entertainment is the definitive guide to planning, creating, operating, and marketing entertainment-based sites on the World Wide Web. This book thoroughly equips you to enter this exploding new industry, whether you're a Web developer, entertainment professional, or even if you work for a nonentertainment company but want to add entertainment components to your site. Creating Internet Entertainment analyzes Internet audience demographics and shows how to appeal to the emerging entertainment marketplace; details the design principles and software tools you'll need to make your online entertainment sizzle, including how to set up your own virtual production studio; teaches effective publicity and promotion techniques for Internet entertainment sites; and outlines new entertainment business and financial models and management methods. The accompanying CD-ROM includes Internet connectivity software with one-step installation, demos of cutting-edge site development tools, and multimedia helper applications and plug-ins needed to get the most out of today's Intertainment sites.

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