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Creating the Customer-Driven Car Company

by Karl Ludvigsen

  • ISBN: 9781560918516
  • ISBN10: 1560918519

Creating the Customer-Driven Car Company

by Karl Ludvigsen

  • List Price: $39.00
  • Binding: Hardcover
  • Publisher: Society of Automotive Engineers
  • Publish date: 12/01/1996
  • ISBN: 9781560918516
  • ISBN10: 1560918519
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Description: This book is based on author Karl Ludvigsen's premise that "consideration of customer needs as a first priority in every aspect of the auto business is not only possible but essential for future success & profitability." He calls this philosophy "customerizing." This book comprehensively explains what it takes to build a customer-driven company. While the examples used are taken from the automotive industry, the "customerizing" concepts described in the book can applied to virtually any industry.
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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