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Creating the Digital Future: the Secrets of Consistent Innovation at Intel

by Yu, Albert

  • ISBN: 9780684839882
  • ISBN10: 0684839881

Creating the Digital Future: the Secrets of Consistent Innovation at Intel

by Yu, Albert

  • List Price: $27.50
  • Binding: Hardcover
  • Publisher: Free Press
  • Publish date: 12/01/2008
  • ISBN: 9780684839882
  • ISBN10: 0684839881
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Description: Nowhere are the perils of success more threatening than in the fast-paced markets of the semiconductor industry, where today's exciting innovation quickly becomes yesterday's news. How has Intel Corporation, whose microprocessors power 80 percent of the world's PCs, not only prospered but established itself as the undisputed trailblazer in the spectacular advance of silicon technology?

The key, Albert Yu reveals in this fascinating and instructive book, lies in Intel's ability to reinvent itself by "obsoleting" its own products and by raising the bar in a continuously hyper-nnovative, creative-destructive climate that encourages fresh ideas, risk-taking, and even failure. In high technology markets, he shows, volume is the key to profits, a painful lesson Intel learned in launching its RISC processor.

Yu describes how exchanges among customers, marketers, and engineers generate sparks that spawn great products, and how often furious differences of opinion are resolved through "constructive confrontation". Above all, Yu demonstrates how Intel has prevailed by learning from costly mistakes in fierce, take-no-prisoners competition with Motorola and Sun for strategic supremacy of the high technology world.

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