Creative Destruction Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them
- Binding: Hardcover
- Edition: 1
- Publisher: Bantam Dell Pub Group
- Publish date: 02/01/2001
Proposing a radical new business paradigm, Foster and Kaplan argue that instead of focusing on continuity, companies must focus on discontinuity -- constantly destroying and re-creating themselves in order to remain competitive. In specific, targeted analysis, using examples drawn from old-economy enterprises like paper manufacturing to new-economy, high-tech companies, they explain how to overcome cultural "lock-in" by abandoning outdated, ingrown structures and rules and adopting new decision-making processes, control systems, and mental models. Corporations, they argue, must learn to be as dynamic and responsive as the market itself if they are to thrive over the long term.
In 1992, Reengineering the Corporation shook the business world to its foundations. In 2001, "Creative Destruction" will have the same explosive impact.
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