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Creative Destruction Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them

by Richard Foster

  • ISBN: 9780385501330
  • ISBN10: 0385501331

Creative Destruction Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them

by Richard Foster

  • List Price: $28.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Bantam Dell Pub Group
  • Publish date: 02/01/2001
  • ISBN: 9780385501330
  • ISBN10: 0385501331
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Description: In a striking challenge to such bibles of business literature as In Search of Excellence and Built to Last, Richard Foster and Sarah Kaplan draw on thirteen years of research to show that, over time, long-established companies, instead of maintaining excellence, almost always underperform the market. Ironically, the very culture and meticulously maintained bureaucracy that fuel the good times cause companies to stall out after a period of ten to fifteen years.

Proposing a radical new business paradigm, Foster and Kaplan argue that instead of focusing on continuity, companies must focus on discontinuity -- constantly destroying and re-creating themselves in order to remain competitive. In specific, targeted analysis, using examples drawn from old-economy enterprises like paper manufacturing to new-economy, high-tech companies, they explain how to overcome cultural "lock-in" by abandoning outdated, ingrown structures and rules and adopting new decision-making processes, control systems, and mental models. Corporations, they argue, must learn to be as dynamic and responsive as the market itself if they are to thrive over the long term.

In 1992, Reengineering the Corporation shook the business world to its foundations. In 2001, "Creative Destruction" will have the same explosive impact.

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