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  • ISBN: 9780133120592
  • ISBN10: 0133120597

Creative Management

by Goodman, Malcolm
Smith, Kevyn

  • List Price: $58.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall PTR
  • Publish date: 10/05/1995
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Description: KEY BENEFIT"This innovative volume in creative management is carefully structured to take the student from familiar territory, traditional and historical management responses to external stimuli, through to less familiar territory i.e. creative management responses, required during turbulent times of change and to maintain competitive advantage. Uses a wide variety of exercises to encourage the practice of creative thinking and action. Concentrates on the application and harnessing of creativity in an organization. MBA students and undergraduate students in departments of management, engineering, computer science, etc. Those taking courses in creative management. Will also appeal to general managers working in a changing environment.
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Owls Books
Location: Toledo, OH
Very Good
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Location: Valley Cottage, NY
Very Good
This book is in very good condition. The cover may have some limited signs of
Location: Valley Cottage, NY
Book in good or better condition. Dispatched same day from US or UK warehouse.
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