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Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers

by Regis McKenna

  • ISBN: 9780060517120
  • ISBN10: 0060517123

Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers

by Regis McKenna

  • Binding: Paperback
  • Publisher: Harpercollins
  • Publish date: 09/01/2002
  • ISBN: 9780060517120
  • ISBN10: 0060517123
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Description: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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