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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Moore, Geoffrey A.

  • ISBN: 9780066620022
  • ISBN10: 0066620023

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Moore, Geoffrey A.

  • List Price: $17.00
  • Binding: Paperback
  • Publisher: Perennial (HarperCollins)
  • Publish date: 12/01/1999
  • ISBN: 9780066620022
  • ISBN10: 0066620023
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Description: This bestselling guide helped create a new game plan for marketing in high-tech industries. The revised edition has been updated with all-new examples to reflect the many advances in technology since the book's original publication.
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