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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Moore, Geoffrey A.

  • ISBN: 9780066620022
  • ISBN10: 0066620023

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Moore, Geoffrey A.

  • List Price: $17.00
  • Binding: Paperback
  • Publisher: Perennial (HarperCollins)
  • Publish date: 12/01/1999
  • ISBN: 9780066620022
  • ISBN10: 0066620023
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Description: This bestselling guide helped create a new game plan for marketing in high-tech industries. The revised edition has been updated with all-new examples to reflect the many advances in technology since the book's original publication.
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Seller: More Than Words
1,522 orders (92% success)
Location: Waltham, MA
Condition: Good
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All orders guaranteed and ship within 24 hours. Your purchase supports More
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Seller: Once Upon A Time Books
1,733 orders (96% success)
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Condition: Good
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Seller: Owls Books
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Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
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All pages and cover are intact. Possible slightly loose binding, minor
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Seller: GoodDealsOnUsedBooks
19,500 orders (94% success)
Location: Montgomery, IL
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0066620023 Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc...
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0066620023 Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc...
Seller: Clean Earth Books
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Location: Atlanta, GA
Condition: Good
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This item shows some wear from consistent use, but remains in good condition
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Seller: Clean Earth Books
5,044 orders (90% success)
Location: Atlanta, GA
Condition: Acceptable
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A used book that may have some cosmetic wear (i.e. shelf-wear, slightly torn
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A used book that may have some cosmetic wear (i.e. shelf-wear, slightly torn
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Seller: GoodDealsOnUsedBooks
19,500 orders (94% success)
Location: Montgomery, IL
Condition: Good
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0066620023 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
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0066620023 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
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Location: Nashua, NH Ask seller a question
Condition: Very Good
Has some shelf wear, highlighting, underlining and/or writing. Great used
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Has some shelf wear, highlighting, underlining and/or writing. Great used
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Seller: BookCellarNH
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Location: Nashua, NH Ask seller a question
Condition: Good
Has moderate shelf wear, highlighting, underlining and/or writing. Great used
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Price:
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Has moderate shelf wear, highlighting, underlining and/or writing. Great used
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Seller: WonderBook
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Location: Frederick, MD Ask seller a question
Condition: Very Good
Very Good condition.
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Very Good condition.
Seller: WonderBook
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Good condition. Highlighting inside.Owners name on inside
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