Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- List Price: $17.00
- Binding: Paperback
- Publisher: Perennial (HarperCollins)
- Publish date: 12/01/1999
Description:
This bestselling guide helped create a new game plan for marketing in high-tech industries. The revised edition has been updated with all-new examples to reflect the many advances in technology since the book's original publication.
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