Description: The 1950s did for the cruiser what the 1990s have done for the SUV. Cars back then were faster, bigger, and more boldly styled than ever before. Sunday driving -- Cleaver-style -- in the regal family Ford, Edsel, or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reissue ora Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.

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