Cultural Dimension of International Business, the
- Binding: Paperback
- Edition: 3
- Publisher: Taylor & Francis
- Publish date: 12/01/2007
Description:
This book will help prepare future American businessmen and women to understand and cope with the cultural dimension of their professions.
Expand description
This book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business (making it more effective and humane), and offers a conceptual framework for understanding the cultural dimension of the international business arena. It integrates the anthropological concept of culture into the issues and realities of international business.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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