Customer Loyalty: How to Earn It, How to Keep It
- List Price: $16.00
- Binding: Paperback
- Publisher: Jossey-Bass
- Publish date: 12/01/2001
Description:
Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This pragmatic guide outlines a savvy, seven-step process for turning prospects into customers and customers into loyal advocates.
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