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Customer Loyalty: How to Earn It, How to Keep It

by Griffin, Jill

  • ISBN: 9780787908607
  • ISBN10: 0787908606

Customer Loyalty: How to Earn It, How to Keep It

by Griffin, Jill

  • List Price: $16.00
  • Binding: Paperback
  • Publisher: Jossey-Bass
  • Publish date: 12/01/2001
  • ISBN: 9780787908607
  • ISBN10: 0787908606
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Description: Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This pragmatic guide outlines a savvy, seven-step process for turning prospects into customers and customers into loyal advocates.
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