Customer Orientation and Market Action
- List Price: $56.00
- Binding: Paperback
- Publisher: Prentice Hall
- Publish date: 01/01/1998
Description:
In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into consumer characteristics and needs, and use these insights to improve business decisions.
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