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Customer Orientation and Market Action

by Michael D Johnson

ISBN: 9780133286670
ISBN10: 0133286673

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Customer Orientation and Market Action

by Michael D Johnson

List Price: $56.00
Binding: Paperback
Publisher: Prentice Hall
Publish date: 01/01/1998
ISBN: 9780133286670
ISBN10: 0133286673

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Description: In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into consumer characteristics and needs, and use these insights to improve business decisions.

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Customer Orientation and Market Action

by Michael D Johnson

Customer Orientation and Market Action

by Michael D Johnson

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