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Customer Relationship Management

by Storbacka, Kaj A Lehtinen, Jarmo R.

  • ISBN: 9780071188616
  • ISBN10: 0071188614

Customer Relationship Management

by Storbacka, Kaj A Lehtinen, Jarmo R.

  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 01/01/2001
  • ISBN: 9780071188616
  • ISBN10: 0071188614
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: To develop the long-term relationships necessary to survive today's intense global competition, businesses must strive to meet customer needs as never before. Customer Relationship Management is the result of an extensive research project that studied new ideas in marketing, and how these strategies are being applied in practice throughout the United States and Europe. The case studies provided demonstrate the ability of effective CRM programs to refine customer relationships and increase their value.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Connecting readers with great books since 1972! Used textbooks may not
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Seller: ARC Foundation Thrift Store
Location: Ventura, CA
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Your purchase benefits those with developmental disabilities to live a better
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Seller: Bonita
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Very Good condition. A copy that may have a few cosmetic defects. May also
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