Cyber Rules: Strategies for Excelling at E-Business
- List Price: $27.50
- Binding: Hardcover
- Publisher: Doubleday Books
- Publish date: 01/01/2002
Tom Siebel, founder and CEO of Siebel Systems -- an information technology firm whose customers include Hewlett-Packard, Lucent Technologies, NEC, Microsoft, Charles Schwab, and dozens of other future 500 firms -- reveals that the greatest opportunities on the Internet today are in business-to-business transactions. Cisco Systems, for example, now sells three billion dollars of product a year to other businesses over its Web site. On the other hand, Internet retail sales, in general, continue to run far behind projections -- a fact that corporate executives and small business owners need to factor in when planning Web sites and allocating resources.
Full of specific strategies and advice -- from "enriching" a Web site to increasing traffic, to creating strategic alliances -- as well as countless Internet success stories and cautionary tales of pitfalls, "Excelling at E-Business" is sure to become the bible for conducting commerce on-line.
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