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Cyber Rules: Strategies for Excelling at E-Business

by Siebel, Thomas M.

  • ISBN: 9780385494120
  • ISBN10: 0385494122

Cyber Rules: Strategies for Excelling at E-Business

by Siebel, Thomas M.

  • List Price: $27.50
  • Binding: Hardcover
  • Publisher: Doubleday Books
  • Publish date: 01/01/2002
  • ISBN: 9780385494120
  • ISBN10: 0385494122
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Description: Entrepreneurs and companies of any size can benefit from the expert knowledge found in "Excelling at E-Business", a crucial guide for reaping the rewards and avoiding the hidden hazards of electronic commerce via the Internet. With growth rates of as much as 25 to 30 percent a month, the Internet has extraordinary potential. But not all businesses succeed at making the most of it.

Tom Siebel, founder and CEO of Siebel Systems -- an information technology firm whose customers include Hewlett-Packard, Lucent Technologies, NEC, Microsoft, Charles Schwab, and dozens of other future 500 firms -- reveals that the greatest opportunities on the Internet today are in business-to-business transactions. Cisco Systems, for example, now sells three billion dollars of product a year to other businesses over its Web site. On the other hand, Internet retail sales, in general, continue to run far behind projections -- a fact that corporate executives and small business owners need to factor in when planning Web sites and allocating resources.

Full of specific strategies and advice -- from "enriching" a Web site to increasing traffic, to creating strategic alliances -- as well as countless Internet success stories and cautionary tales of pitfalls, "Excelling at E-Business" is sure to become the bible for conducting commerce on-line.

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